Apple’s Keynote Event: Highlights of New Plans in 2019


Mar. 19

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Apple held its first-ever service-centric event on 25th March 2019, where Apple introduced several new digital services like Apple News +, Apple Arcade, Apple Card, and Apple TV +.

Being a leading iPhone app development company, we at Let’s Nurture always fancy Apple Events to adopt and provide the newest and the coolest app features to existing and new iOS apps for our clients. Let us have a brief look at the highlights on new products and softwares Apple is planning to launch during 2019.

Apple News +

Apple announced Apple News+, a redesigned subscription-based News service that has news and in-depth journalism from well-known publishers. It also covers exclusive content from modern stand magazine brands. The best thing about News+ is that this service will grant access to over three hundred fashion magazines, leading newspapers and digital publishers.

Apple News + subscribers will have access to current and past problems and individual articles from magazines ranging from multiple industries like ELLE, Esquire, GQ , Sports Illustrated, TIME, Travel + Leisure, lifestyle, Vogue & WIRED. Apple News + also includes newspapers like The Wall Street Journal and Los Angeles Times. Apple News + additionally provides access to online publications like Verizon Media’s TechCrunch.


Apple News + showcases magazines in nicely designed layouts, that will have eye-catching animated covers, vivid photography and bold typography which is optimized for all devices like iPhone, iPad, and Mac. The News+ tab has categories like Browse the Catalog, Featured, Business & Finance, and Travel, all curated by Apple News editors. According to Apple, all Apple News users within America, Canada, UK, and Australia will still get pleasure from the free news experience among the app on iPhone, iPad, and Mac, including access to high Stories, Trending Stories and a customized feed of articles.

Apple News+ costs $9.99/ month within the U.S. and $12.99/ month in Canada, in English and French languages. An offer for a month trial for Free has been set for Apple News+ subscription.

Apple Card

Apple announced the latest service called “Apple Card”. Apple Card is a brand-new digital credit card that users are going to be use from their iPhones using wallet app. The quick sign-up process will help users to use the Apple Card in no time in stores, in apps, or online worldwide. Apple announced to partner with Goldman Sachs and MasterCard for Apple Card. After completion of payment, Apple Card can provide users real-time views of their latest transactions and balance within the wallet app.


Apple Card uses machine learning to label transactions with merchant names and locations on the map. At the end of every week and month, the wallet app can show what users spent to assist visualize their past finances. Apple will give 24/7 customer support through Messages.

Apple card users will get 3% cashback if the user buys anything from apple. Users will get 2% cashback on all transactions made using apple pay. If the user buys anything using apple card not using apple pay then also user can get 1% cashback. Apple calls this reward system as daily cash where the user can get daily cashback on daily spending.

Apple promises that the Apple Card is completely secure. A unique card number is created on iPhone for Apple Card and stored safely in the iPhone’s Secure Element, a special security chip used by Apple in Apple Pay Service. Every purchase is secure because it is authorized with Face ID or Touch ID and a one-time unique dynamic security code. The security and privacy made for Apple Card means Apple doesn’t know where a customer has been, shopped, what they bought or how much they paid.

Apple will also provide physical Apple Card for shopping at places where Apple Pay is not accepted. The card is made of titanium, has no card number, no CVV, no expiration date, and requires no signature. If apple is lost by the user, the user can instantly block his card and request newer one using apple wallet app. Apple card has month’s last day as a billing date which makes it easier for users to remember apple credit card payment and allows to make bill payment weekly or bi-weekly. And also apple wallet app will send a reminder to the user to make bill payment of credit card. Apple Card will be launch this service in the United States this summer.

Apple Arcade

Apple announced Apple Arcade, a subscription-based games service for iPhone, iPad, Mac, and Apple TV. For Play, all the games available under this apple service requires just one subscription. This apple service allows to play all games in online and offline mode as well so even without internet user can still access to this service., featuring hundreds of titles from top video game publishing houses including Sega, Disney, Cartoon Network, Konami and Lego. The whole family (up to 6 family members) can play games using Family Sharing with just one subscription fee.


Apple Arcade will have a separate tab on the App Store, and games will be managed by Apple’s team of App Store editors. Apple says the focus will be on personalized recommendations, and assured that Apple Arcade games service does not collect any data about the user without agreement. All Apple Arcade games will be all-you-can-play experiences, with all features, content, and updates included at no extra charge. Also, it will not require any in-app purchases, and there will  be no ads. Apple Arcade will launch in the fall of this year in 150+ countries across iOS, macOS, and tvOS.

Apple TV +

Apple Introduced its TV subscription service, called Apple TV +. This is the service which will host Apple’s original tv shows and movies and can be found within the redesigned exclusive Apple TV app.


Apple says that Apple TV+is going to be the platform for “the world’s most innovative storytellers,” and it will feature original TV series, movies, and documentaries. Apple announced that the service will be launched during the fall of 2019, and pricing for the subscription service will be announced at that time.

Kindly let us know your thoughts about the latest announcements of Apple’s Keynote Event 2019. If you want to know more about anything related to Apple News+, Apple Arcade and Apple TV+ regarding implications on iOS app development, call our Apple experts now to get a FREE consultation.

We would be happy to help you!


Ketan Raval
Posted by Ketan Raval

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