GOOGLE App Indexing:



it basically involves updating a website with meta-tags that correspond to app content, so that when Google scrapes that content on web, it can identify  content location within  the app. Google has also released an update to App Indexing that allows app only content on Android to be listed.

At this very initial stage, this discovery engine still depends heavily on web content, so developers and app owners need to be careful about their current web presence. The best approach here is:
1) Invest seriously in the app content.
2) Keeping the app up-to-date on the latest technologies.

At this stage, only Spotlight local has shown quantifiable results, but with GOOGLE’S announcement regarding app search results, this is expected to change very soon, as APPLE will most definitely refine the Cloud search to match Google engine’s capabilities.

We at Lets Nurture Have a versatile & multi platform experience with Successful development ,deployment & marketing of iOS & Android apps for diverse industry segments.

Do get in touch  to further explore how you can prepare for the shift to mobile search for your mobile apps.