When people hear the word SEO, Google immediately comes to mind. Well, it doesn’t take rocket science to figure out why. From the time it was launched until this very day, Google has proven itself as the most powerful search engine among others. In fact, it’s too powerful that you often hear people using it in their normal, day-to-day conversations.
Google may be powerful, but it’s not the only search engine we have. There are tons out there; they just can’t compete with the range. However, what they lack in size, they make up for in usefulness. In fact, some say these search engines have the capacity to trump whatever value the search engine giant brings to the table.
You have the likes of Bing that can help you reach people you wouldn’t be able to reach via Google. You also have YouTube that actually doubles as a search engine and an online video streaming site. If you’re a content creator, you need to learn how to “make a video” which will keep your audience engaged. You also need to come up with a YouTube SEO strategy to boost your YouTube video rankings.
Conduct a Keyword Search
You can gauge if people will be interested in what you have to offer by conducting a comprehensive keyword search. Type your chosen keywords on the slot provided to see what the auto-suggestions are. YouTube works quite different from Google so the keyword research here is focused more on question-based keywords or long-tail terms focused on your niche trend etc. If you’re still starting out and your YouTube channel doesn’t have a lot of subscribers, its best that you target low-competitive, and long-tail keywords. By doing this, you’ll be boosting your views and subscribers by driving high-quality traffic to your channel.
Get to Know Your Audience
With millions of content creators present on YouTube, you need to play smart in order to increase your visibility on the platform. This means you cannot afford to upload a video that won’t get a sufficient amount of views.
Before sitting on the director’s chair, spend some time doing research on your target audience. What keywords do they often use? What content do they want to see? What is currently in video trend? You can get answers to your questions by conducting surveys, interviews, and polls on your social media platforms.
Optimize the Descriptions of Your Videos
You can use a maximum of 1,000 characters on your video descriptions. It’s tempting to maximize all of that space, but keep in mind that your viewers don’t have all the time in the world to read it. Add to that the fact that YouTube only displays the first two to three lines of the text. While clicking the “see more” tab allows people to access more information about the video, not a lot of people do it. Ergo, place all the vital information on the first three lines of your description. It’s also recommended that you add a transcript so those who have difficulty hearing won’t miss out on anything when they watch the videos on your channel.
Include an Attention-grabbing Thumbnail
A thumbnail provides viewers with a quick preview of what your video is about. A lot of thought has to be put into choosing the appropriate thumbnail because it’s what makes people decide to watch or skip your video. YouTube will automatically give you three options for your thumbnail, but if you have a verified account, you’re free to upload your own.
Use Appropriate Tags
You’ll be surprised to know that a lot of content creators aren’t familiar with tags. These are useful tools if you’re gunning for an increase in viewers and channel subscribers. They’re keywords that you add to your video once it’s done uploading. They also make it easier for search engines to find your video, thus making it rank high on the search results.
If you are running a website and YouTube channel both, some quick tips will work for video marketing and SEO:
- Use your videos on your website. You can just embed the video on your site.
- Optimize the page where you are adding videos with relevant keywords and content.
- Make use of your target keywords so that you can rank for the Videos on YouTube and for both video and landing page in Google Search Results.
- After that follow a link building process.
- Adding the right captions and tags will help in ranking.
These tips will help improve the rankings of your new videos. However, keep in mind that you still need to promote your videos and make them public so people from all over the world can watch them.
You have the likes of Bing that can help you reach people you wouldn’t be able to reach via Google. You also have YouTube that actually doubles as a search engine and an online video streaming site. If you’re a content creator, you need to learn how to make a video which will keep your audience engaged. You also need to come up with a YouTube SEO strategy to boost your YouTube video rankings.
Are you struggling to promote your YouTube channel? We would like to make a perfect video channel marketing strategy that gives tangible results. Get in touch with us at [email protected].