What’s New in the App Store? Mobile App Marketing and much more


Jun. 17

3.31 K


Apple unleashes all new opportunities for iOS Apps marketing at the latest WWDC 2017 event. You can share your iOS app development story, create campaign for in-app features and much more.

As of January 2017, the store had 2.2 million iOS apps available for download. – Statista

With renewing its hardware/OS and launching some new ones on 5th June at San Francisco WWDC 17, Apple hasn’t forgotten these 2.2 million iOS apps. With the release of iOS 11, the App Store has been redesigned from the ground up to provide a beautiful place to showcase amazing apps and to help customers discover new favorites.

There’s more to the story. What’s that? Let’s find out.

Games and iOS Apps

Games are the top selling elements of the App store. There are over half a million games available in the app store. And luckily, these games are getting their own home. App store designed a dedicated home just for games.

  • It will provide the users with recommendations and new releases.
  • It will also provide updates, compelling videos and top charts.
  • The games will be categorized under 24 different categories.
  • The game developers would be able to leverage these categories to get featured.
  • This will make the navigation easier for the users.

Not just the games but apps will have their own home too.

  • Apps will also have its own tab from social media to photography apps and more.
  • Apps will be divided into 24 categories like games to make the navigation easier.
  • App store promises to provide updates, recommendations and videos for the apps too just like for games.

What’s Today?

Today – is where you can find the editorial stories from around the world. Apple has made it possible for the developers to share their iOS app development stories with them. After going through the editing, if the team finds your story appealing, congratulations, your iOS app will get featured. If not story, a developer quote can also be featured on Today.

Along with the stories there will be key mentions as ‘game of the day’ and ‘app of the day’. This can be your chance to market your iOS app aptly and reach a wider audience. Moreover, Today will feature exclusive premieres, new releases and a fresh look at all-time favorites, as well as recommended tips and how-to guides to help customers use apps in innovative ways.

So if you have a great story behind your iOS app development, share it with the Apple team.

App Product Pages and Product range experience

The home for your app will be your app’s product page. Apple allows up to three video app previews and five screenshots to showcase your app’s functionality. Now, the developers can leverage this space with excellent and appealing content.

This will be a useful space to leverage for marketing your app. You can localize your videos and content which will help the users belonging to that country to find you easily. Accolades including Editors’ Choice and chart position will be highlighted, as will in-app purchases and customer ratings and reviews.

In-app Purchases

Apple is making in-app purchases visible and more discoverable on the app store. The in-app purchases will be shown on the product page. Moreover, editors can highlight them on Today as well. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear on search results.

Enhanced search

Search results now include developers, in-app purchases, categories, editorial stories, tips and tricks, and collections.

With the new App store include marketing in your iOS app development strategy

The all-new App Store will be included with the all new iOS 11. Apple promised the users that the new iOS 11 will be available to them by the summer of 2017. This can be the best chance to plan the marketing of your iOS app.

LetsNurture has provided the clients across the globe, the best solution for their iOS app development requirements. With a team of skilled developers, we always thrive to update and inculcate new technologies to serve our clients better.

If you have an app idea that you’d like to discuss and turn it into success, reach out to us. Contact us with your app idea or write to us at [email protected].


Ketan Raval
Posted by Ketan Raval

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